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Standard online training can be text heavy and boring. As a result, many
organizations that use online training are not realizing the full benefit
of their investment in online training tools and curriculum.
This problem can be severe - according to research by the University of
Alberta, as many as 92% of trainees who start online training courses
fail to complete them. Other research shows that 80% of all online training
courses are regularly abandoned.
By adding a NOAH virtual character to an online training course, material
retention improves dramatically. Studies have proven that interactive
characters are more effective in creating an E-learning environment, that
virtual characters serve to foster trust with complex information, and
are intuitive and enjoyable.
Online visitors can find it frustrating to navigate through a mountain
of info in order to find a solution to their particular problem, and so
they are quick to pick up the phone and dial a call center or help desk.
At a cost of $10 - $30 per support phone call, this can get very expensive.
A NOAH virtual character delivers effective online support and can point
a customer directly to the information they need - intercepting the customer
and solving his problem before the customer ever picks up the phone. Twenty-four
hours a day, seven days a week, a NOAH support character working on a
website can help reduce customer service costs dramatically. The benefits
of deploying a virtual agent as a "frontline help agent" are proven:
Is your shopping cart like this?
A potential customer wanders into your store and looks at the merchandise.
They like something and wants to buy it, but there's nobody there to help
the customer complete his purchase. Instead, the customer is handed a
page of instructions on how to check himself through the self-service
payment process.
A retail store could never get away with treating their customers this way. And yet, it's standard operating procedure for online stores. It's no wonder that 60% of web visitors who start an online order form never complete it.
A NOAH virtual character provides online customers with the friendly, face-to-face service they deserve and expect - so that your customers will complete more online transactions, and help you increase revenue.
"People feel more comfortable interacting with virtual characters. They are playing a growing role in online sales and marketing." Forbes. Jan 6, 2004
"Characters can increase the trust that users place in online experiences, in part because they make online experiences easier." Stanford University
Many people feel overwhelmed with the task of navigating through websites
and completing online transactions. Often users will leave websites prematurely,
feeling confused and intimidated.
But on websites that use a virtual character, consumers are twice as likely
to add to an online purchase and three times as likely to provide personal
information.